APP names Musement as the Official Ticketing and Travel Partner of the APP World Tour

Ericeira, Portugal, Tuesday July 14th: The APP is proud to announce that Musement, which is part of the Destination Experiences division of TUI Group and a multiplatform booking service for travel experiences around ther world, has been named the official Ticketing and Travel Partner of the APP World Tour.

Kicking off with the Gran Canaria Pro-Am, which will take place in November (20th - 29th), this year, will host not only the SUP Surfing World Cup, but the APP European Racing Championships and the Inflatable SUP World Games, Musement will be packaging trips for participants and spectators alike to include event entry, accommodation, experiences, flights and much more.

Musement has a track record of creating packages for major sporting organizations such as the America’s Cup, the Davis Cup Tennis and the Formula 1 in Abu Dhabi, and offers an unprecedented range of experiential travel products and experiences. The partnership will ensure that event attendees can benefit from all the very best that the World Class Venues on the APP World Tour have to offer.

Musement is now working closely with the APP to provide unique packages and experiences around the Gran Canaria Pro-Am and to ensure that participants and spectators alike have the easiest possible booking experience, as well as the opportunity to maximize their time on the Island.

A Comprehensive Travel Solution for Participants & Spectators Alike

“The APP is excited to be partnering with Musement as a 'one stop' travel solution for athletes and fans following and participating in the APP World Tour and its City Paddle Festival events.

Through their extensive travel and experiences network, we will be able to offer special packages across all our events, eliminating any stress and unnecessary cost in making it to our global events and ensuring the best possible experience once on site” says Tristan Boxford, CEO of the APP World Tour

Travel packages and entries are scheduled to go live as early as mid July for the November event (20 - 29) and all event and travel information and booking will be available through via the Musement widget.

Paolo Giulini, VP Ticketing & Sports of Musement, added: “We are proud to be a partner of such an important event, whose international popularity is constantly growing. Events like this are an integral part of the travel industry and we reiterate our commitment as a technological and tourist partner for international sporting events."

In addition to our technology, we will support the organizer with the creation of comprehensive and curated experiences. Thanks to the important presence of TUI in Gran Canaria we have the opportunity to offer a wide range of experiences and services to the spectators of the events”

The APP and Musement are already working on all travel surrounding the 2021 season which promises to deliver some incredible action, at spectacular venues across the globe. The partnership with Musement will allow a ‘one stop’ travel solution professionals and enthusiasts alike as they prepare and make the most of their experiences at APP World Tour events. Information regarding the 2021 season and travel options will be released later this year.

Stay tuned to and @appworldtour for all the latest info, travel specials courtesy of Musement and much more from the APP World Tour.

About the APP World Tour & Waterman League International

The APP World Tour is the Professional World Championship Tour for the Sport of Paddlesurfing (also known as SUP / Stand Up Paddling / Paddleboarding), officially sanctioned by the IOC recognized Federation for Surfing Sports, the ISA (International Surfing Association).

Re-branded in 2017 as the APP World Tour (previously known as the Stand Up World Tour and Series) the APP has been crowning the sport’s World Champions for both Men & Women across Racing and Surfing since 2010.

The APP World Tour produces a complete inventory of programming, including live and post produced broadcasts from its events, with distribution to over 100 countries worldwide via premier global networks such as CBS Sports and Fox Sports Asia & Australia.

More Information is available at and fans can follow events @appworldtour on Facebook & Instagram. For more information on the APP’s City Paddle Festivals please visit

About Musement

Musement is the digital platform that allows you to book travel activities in over 1,400 destinations and 130 countries around the world. The service was created to help travellers discover and book things to do – from museum visits to city tours, food and wine tastings, sports events and wellness activities – wherever they go, with the goal of enriching their travel experience. The digital booking platform is now available in 9 languages: English, Italian, French, Spanish, German, Portuguese, Russian, Dutch and Polish with Scandanavian languages to be added soon. The service is available through various digital touchpoints: the B2C websites and apps under the Musement and Triposo brands; the specialised platform for travel agencies; while platforms and integrations have been carried out with countless online distribution partners, such as, Google and

Musement is headquartered in Milan and has offices in Hamburg, Amsterdam, Barcelona, ​​Dubai, London, Munich, New York, Orlando and Paris. The company has been certified as a Great Place To Work® and is listed in the top 25 Best Workplaces® in Italy (within the 150-499 employee subgroup). In September 2018, Musement became part of the German group TUI, the largest integrated tourism operator in the world. Following its acquisition, Musement has remained an independent company in the TUI Destination Experiences division (TUI DX). The collaboration and integration between the two companies has already brought significant benefits to both and a strong growth in combined turnover, which last year reached 600 million euros.